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 We are quite experienced in cross-border licensing transactions with both Chinese companies as well as multinational companies.  We facilitate initial face-to-face meetings, follow-up term discussions, due diligence, and definitive agreement negotiation.

 

Product licensing is becoming a core part of our growth strategy 

 

For local companies:

•      Need a high-end product to grow and maintain the profit margin

•      Need to improve internal R&D capabilities

 

For multinationals 

•      Need marketing partner to access the middle/low tier market

•      Need to find a local manufacturing partner to be competitive on cost

 

Key challenges for product licensing: IP, market complexity, and management difference

•      Concern of IP integrity is still a key issue

•      Complex market environment in China makes company indecisive 

•      “The market is too large to let partner to handle this product in China”  - Local Chinese company executive 

•      “We are not there in China yet, and we need to find a partner” - Multinational company executive 

•      FCPA concern adds more complexity to the partnership process.  Many small to middle sized multinational companies are trying to partner with large multinational companies that are FCPA compliant. 

•      Management style difference means more time for making deals

 

 


 

 

Hot Topic

Business development options in China: a brief of BFC Group and a high level summary of summary of different business development deal structure for partnership in China.

Link: Business development options in China.pdf